Dakota Smith Los Angeles is considered more than just a brand – it is considered an attitude. Over the years this eyewear company has managed to stay true to the American ideals of innovation and freedom. In its 2011 summer collection Dakota Smith Los Angeles present 8 different styles in 3 different colors. This collection highlights the particularities of the brand: style, quality and attention to detail. Interestingly, these lenses are either polycarbonate or CR-39. This is a timeless collection which comes in rich handmade acetate and metal, including stainless steel. The range of shapes encompasses the classic vintage aviator styles, traditional square and rectangular designs, and more outlandish navigator and clubmaster presentations.

When it comes to style Dakota Smith Los Angeles is not alone. Ogi Eyewear has become very successful and popular to such an extent that today the eyewear make has three different departments: Ogi Heritage, Ogi Evolution and Ogi Innovation. The Ogi Innovation collections are by far the most fashion-forward of all, and they provide costumers products that possess elements of modern architecture and unique bold frames designed to be trend makers. Ogi eyeglasses do not sacrifice quality, and yet have managed to provide trend setting contemporary products.

Velvet Eyewear is the first option we will consider for women. In the 2012 Velvet collection, Velvet eyewear attempts to target trend setting women. These feminine looking eyeglasses present the best of Italian eyeglass technology and style. In fact, each pair of eyeglasses comes with Carl Zeiss lens. The general style of Velvet eyeglasses aims to embody classic looks with a touch of vintage, with frames that are made of Mazzuchelli acetate or high quality Nickel Silver. The timeless styles of this collection present each option in three or four different colors, ranging from tortoise, purple, turquoise and red to more metallic looking tones.

Eyeglasses can be a female’s best ally when considering accessories for a sophisticated night or a sexy afternoon stroll. Altair Eyewear collections are among the most recognized brands for women’s eyewear, and provide exactly what women needs to look sexy or sophisticated. Now, Altair Eyewear´s bebe collection has been created from an agreement between Altair and bebe Stores, Inc. bebe Stores are an American clothing retailer founded in 1976 by Manny Mashouf. This particular collection absorbs Altair´s unique style and offers highlights consisting on Austrian crystals, temples detailed with bold chains, logo treatments, floating lenses and rich colorations. Altair Eyewear stays loyal to bebe´s objective of offering stylish inspirational options for women.

In this post we will consider Jonathan Cate Eyewear, and how this children’s eyewear maker has managed to produce children’s eyewear through a variety of models. Additionally, we will look at the case of Modo: Eco-Kids and how these sunglasses intend to become the next generation´s choice.

Katykids is a children´s eyewear collection introduced by Jonathan Cate Eyewear. This is a vast collection line, which offers 12 plastic and 24 metal ophthalmic frames: 12 unisex, 12 boys´ and 12 girls´ styles. Jonathan Cate Eyewear presents on this line 4 Rxable sunglasses, and boys and girls have two models each, which they can enjoy in polarized or non-polarized options. Interestingly enough, each style of eyeglasses comes particularly designed to match and represent the characters of the children´s book The Adventures of Jimbob Jackfoot. This book is a Jonathan Cate Eyewear´s creation, and with it Jonathan Cate Eyewear intends to present a program for children centered on the main characters of this book. Each style of eyeglasses comes in at least 2 different colors.

Modo Eyewear also offers different options for children, combining practical functional features with today´s fashion trends. The eco-Kids line from Modo Eyewear is a unique line of ophthalmic eyeglasses for boys and girls between the ages of 8 and 12. This line comes with 11 different styles, which are also non toxic and hypoallergenic. But perhaps the most attractive feature of this collection is its commitment with the environment. An UL Environmental Validation ensures consumers that the products are made of at least 95% recycled materials. Children have the possibility of following the trend of environmental awareness, while following ophthalmic procedures.

Perhaps when thinking of ophthalmic eyeglasses, one immediately assumes that looks will have to be sacrificed in order to achieve performance. This no longer the case, as advancements in technology have translated into better products with sophisticated designs. In fact, Oakley has presented, for both men and women, the new Rx Collection without sacrificing the fashion needs of consumers.

Not surprisingly, this collection is directed at those individuals who expect durability and performance accompanied by the looks new trends and styles propose. Women can enjoy 4 acetate styles from the Rx Collection which come in colors including pink champagne, blackberry and tortoise stripe. Oakley´s ophthalmic collection has been inspired by sports and performance and every pair of eyeglasses fit the everyday needs of active consumers.

Oakley commitment to sports is not only evident in its eyeglasses products. In fact, Oakley is the official licensee and eyewear supplier to Team USA and the U.S. Olympic committee. For tough athletes and active lifestyle devotees, Oakley has designed the Team USA sunwear collection. This line of production comes in seven different styles for both men and women. Each style is decorated with the distinctive logo of Team USA laser-etched on the corner of the lens and they portrait the colors of the U.S. Olympic team.

Oakley will satisfy its customers with this collection, which brings the company´s patented High Definition Optics lens technology. The concept of the Team USA Collection becomes more attractive when its broad range of Olympic enthusiasts notice that added to the U.S. Olympic team product supply, Oakley devotes a percentage of the Team USA eyewear collection to supporting athletes and hopefuls of the U.S. Olympics and Paralympics.

Popular celebrities on the T.V., famous singers, hosts and actors bring these trends to the market and create an audience for it. This often works as a great marketing strategy that earns big bucks to the eyeglass retailers. From the current times, we can take the example of the Harry Porter eyeglasses. These glasses are extremely famous in the teenage market. There is a huge demand for these simple glasses that have a round frame.

Another famous celebrity who is known particularly for eyeglasses is Forest Whitaker. The star not only wears eyeglasses during a show or a shoot but also in his personal life. The strategy of the star to position himself in the mind of his fans and audience is extremely different from what his competitors do. He has simply made a following out of his love for the glasses that he wears. His eyeglasses have now become synonymous with his identity and persona.

Marilyn Monroe is another famous name that almost everyone knows about. Her eyeglasses spell retro and chic. Those big round and cat like frames are suggestive of the celebrity’s style statement. Not to forget the black and red shades are the trademark in this category.

Then comes Lady Gaga, a style icon of today who has plenty of fans. The singer is known for her daring and sometimes downright weird fashion. She has made popular the round eyeglasses that were one of the earliest to hit the markets. The crazy fashion trends that she has brought to the market have made her an inspiration for marketers and new product developers. In 2011 itself she was signed by Polaroid as its creative director of the first ever sunglasses that could not only protect you from the sun but also click pictures. “This is the first ever pair of sunglasses that can be worn out to protect your eyes from the sun and they can also take pictures,” she said at that time.

Johnny Depp is another extremely renowned Hollywood actor who is popular for his sense of style. He brought in a following for round glasses with brown plastic frames that look so simple yet so classic. Johnny Depp glasses are cool in their look and extremely comfortable. Try these for a young and fresh appeal.  Johnny Depp is probably singlehandedly responsible for the retro chic eyeglasses craze that has been sweeping the country in the last couple of years.

DKNY eyeglasses are a huge hit amongst celebrities too. Not only do stars and popular personalities wear them while shooting but also while relaxing. The year 2000 saw Lisa Kudrow adorning two different styles of DKNY eyewear in a movie named “Hanging Up”. Celebrities love DKNY glasses for the stylish appeal and excellent quality. The glasses have a certain elegance and charisma to them. This fan following for DKNY eyeglasses makes them extremely popular amongst the common crowd also. Another reason why people are crazy about the DKNY brand is that the company never slows down on the part of innovation. The brand has created its image by bringing to the markets new concepts and developments with in no time at all. The designer range that it offers depicts the commitment that the brand has shown towards quality.

Another plus point worth mentioning about DKNY eyeglasses is that they maintain a fine balance between style and sense. These glasses offer a perfect blend between eye care and fashion. The name has something for all. Those who have a subtle taste can choose from a variety of options including the range of rimless ones that are simple yet look cool. For those who like the playful and fun look can go for plastic frames in metallic and bubbly colours. Plenty of styles in a classic appeal are also on the DKNY list. DKNY is one such name that will offer trendy eyewear suited to the taste of different people.

Within the sunglasses category, DKNY sunglasses offer various interesting models. The range includes aviators, rectangular and round frames in street-smart designs. The eyeglasses for both men and women reflect the pulse of New York. The colours palate for men is kept minimal yet interesting. Their designs come in classic black, blue and turquoise. For women, the variety in colour is much more extensive including shades like black, blue, brown, tortoise, red, burgundy, gold and silver.

The versatility offered by The BOSS Hugo Boss eyeglasses is unique. Colors ranging from Crystal Honey to Dark Havana, and shapes blending classic aviator, retro, and round looks make The BOSS Hugo Boss eyeglasses a personal statement in themselves. In fact, the exquisite designs of these stylish trends make The BOSS Hugo Boss eyeglasses stand out with their 100% authenticity, making any person an individual.

The luxury of stylish eyeglasses is accessible through The BOSS Hugo Boss variety for Women. Surely any woman would bring in style with the BOSS 0378 glasses model. In fact, these eyeglasses offer an average fit with a single bridge and an exclusive Cat Eye shape. This style does not come at a price; metallic materials ensure durability on them. The BOSS Hugo Boss eyeglasses also offer durability through Plastic materials and the BOSS eyeglasses are a fantastic example. These Italian designed eyeglasses bring together class and casual looks to a different level. They maintain with their oval shape the unique distinctiveness of The BOSS Hugo Boss eyeglasses.

The Ray Ban eyeglasses line is relatively new, compared to the Ray Ban Sunglasses collection, having been introduced in the last 10 years.  Most of the eyeglasses line follows the same classic lines as the sunglasses collection, with Wayfarer, Ronsir, and even aviator styles like the Ray Ban RX6049 eyeglasses frame, and the Ray Ban RX8403 eyeglasses frame.

The Ray Ban eyeglasses collection includes a variety of styles in plastics and metals.  Most frames have a rectangular shape variation.  The most popular Ray Ban glasses frame by far is the RX5121 Wayfarer glasses frame.  It has the same shape as the famous Wayfarer Sunglasses, but without the lenses, and so it is less expensive and will accomodate all types of lenses and prescriptions.

These coatings are especially useful when being used in high-index lenses that are known for reflecting more light than any regular lenses. High index plastic lenses are capable of reflecting up to 50 percent more light than one can expect regular plastic lenses to reflect. The kind of anti-reflective coating that we have got access to today can easily eliminate the reflection of light from the lenses of the eyeglass. This allows for 99.5 percent of available light to get through the lens without any problem.

These coatings come with the benefit of not only diminishing the glare but also of sharpening the vision. Glasses that are coated with anti-reflective coating can be used during evening and night time with much more vision clarity than any other glasses offer. These glasses are also nearly invisible and using them makes your facial expressions clearly visible even while wearing them. Eyeglasses with anti reflective coating are voted as much more classier and attractive over the other types and therefore adding one to your eyewear accessories wouldn’t be a mad idea. Anti-reflective coating is also a nice concept in sunglasses. The coating, when used in sunglasses or glares, lends them a fantastic ray blocking ability. The sunglasses also get properties of tint that help them absorb the glare, if they have made use of anti-reflective coating.

Since the purpose of anti-reflective coating is to reduce the reflection of lenses, the principle that anti reflective coating works on something much similar to the scratch resistant coating. Anti reflective coating is made of an extremely thin and hard film that is layered on the lens. Also the coating is made up of material that has a refractive index of somewhere between air and glass. Anti-reflective coatings in eyeglass lenses cut back the glare through the principle of destructive interference.

The application of this coating to eyeglass lenses is an extremely difficult and technical process requiring precision. A technology known as vacuum deposition is utilized in its application. The first step in applying anti-reflective coating to the lenses is to inspect them and look for contaminants. The next step would obviously be to remove these minor defects that can lead to serious faults in the final product. Multiple washing and rinsing, ultrasonic cleaning etc., are only a few ways to remove these contaminants from the lens. The remaining process ends with transformation of metal oxides into vapours that adhere to the lenses that have been kept in the coating chamber.
Caring for anti-reflective lenses also requires much care and attention. One must never clean these lenses with a dry cloth and always clean those with a slightly wet cloth for a dry cloth can cause scratches on the glasses.

Aviator Sunglasses

The Aviator is possibly one of the most popular and well known types of sunglasses out there, although it isn’t to everybody’s tastes. These, as the name suggests, were originally developed for use by Aviators. They were launched in 1936 by Bausch & Lomb. In the 1960’s they quickly evolved to become a popular fashion statement amongst men. The most common type of Aviator nowadays is the Ray-Ban Aviator, although there are plenty of cheaper models out there. The best type of lens in my opinion on the Aviator Sunglasses is the mirrored lens, although it is available in all lens types. Some people do prefer the colored lens style.

Teashades

Think of John Lennon, apart from associating him with the Beatles and music what is the first thing that pops to your mind? It’s most likely his glasses. In fact due to his love of these type of glasses you can now find them commonly known as John Lennon Glasses. They do not offer much protection from the sun, and are generally only worn for fashion statements. Their popularity amongst rock artists such as Ozzy Osbourne has made these glasses incredibly cool to wear.

Wayfarer

These types of glasses were originally manufactured by Ray-Ban, however you can find plenty of imitations out there nowadays. The glasses are characterized by a plastic frame as opposed to the metal frame which most other types of glasses have. The Wayfarer has had its ups and downs in terms of use as a fashion accessory, more so than any other type of glass out there. There have been several redesigns as a result of this, the wayfarer is currently enjoying a sort of resurgence in popular culture with famous musicians such as Katy Perry choosing to don this as their accessory of choice.

Wrap-Around Sunglasses

These type of sunglasses don’t just cover your eyes, in fact they are designed in such a way to cover a lot of the area surrounding your eyes as well. Aviators are a sort of wrap-around type of sunglasses.

Flip-Up Sunglasses

These types of sunglasses are made especially for those that need to wear corrective eye wear. As the name suggests these shades have a section that flips into place in order to keep UV light out, and therefore protect your eyes.

As you can see, there is plenty of different styles to choose from. Trust me however, you will find one that will suit your style; it may take a while however. The best tip that we can offer is to keep trying sunglasses on. Eventually you will find one that will make you look cooler than ever before.