Glasses Buying Guide
- MySQL server version: 5.5.8 collapsPage options: Array ( [title] => Glasses Buying Guide [sortOrder] => ASC [sort] => pageName [defaultExpand] => how-to-buy [expand] => 1 [depth] => 3 [inExcludePage] => exclude [linkToPage] => 1 [inExcludePages] => 304, 742, 185, 286 [showPosts] => [animate] => 0 [postTitleLength] => 0 [useCookies] => 1 [debug] => 1 [customExpand] => [customCollapse] => [expandWidget] => ) PAGE QUERY: SELECT wp_posts.ID, wp_posts.post_parent, wp_posts.post_title, wp_posts.post_name, date(wp_posts.post_date) as 'date' FROM wp_posts WHERE wp_posts.post_status='publish' AND post_name NOT IN ('304', '742' , '185' , '286' ) AND ID NOT IN ('304', '742' , '185' , '286' ) AND wp_posts.post_type='page' ORDER BY wp_posts.post_title ASC PAGE QUERY RESULTS Array ( [0] => stdClass Object ( [ID] => 277 [post_parent] => 742 [post_title] => A&A Optical [post_name] => a-a-optical [date] => 2009-11-05 ) [1] => stdClass Object ( [ID] => 209 [post_parent] => 742 [post_title] => Adidas [post_name] => adidas [date] => 2010-01-19 ) [2] => stdClass Object ( [ID] => 249 [post_parent] => 246 [post_title] => Adjust Eyeglasses [post_name] => adjusting-your-eyeglasses [date] => 2010-01-25 ) [3] => stdClass Object ( [ID] => 1311 [post_parent] => 253 [post_title] => Aetna Vision Insurance [post_name] => aetna-vision-insurance [date] => 2011-06-04 ) [4] => stdClass Object ( [ID] => 306 [post_parent] => 251 [post_title] => Anti-Reflective (AR) Coating [post_name] => anti-reflective-ar-coating [date] => 2009-11-09 ) [5] => stdClass Object ( [ID] => 1334 [post_parent] => 0 [post_title] => Associate Program [post_name] => associate-program [date] => 2011-06-09 ) [6] => stdClass Object ( [ID] => 1325 [post_parent] => 253 [post_title] => Avesis Vision Insurance [post_name] => avesis-vision-insurance [date] => 2011-06-04 ) [7] => stdClass Object ( [ID] => 188 [post_parent] => 742 [post_title] => BCBG Max Azria [post_name] => bcbg-max-azria [date] => 2009-12-06 ) [8] => stdClass Object ( [ID] => 189 [post_parent] => 185 [post_title] => BCBG Max Azria Sunglasses [post_name] => bcbg-max-azria-sunglasses [date] => 2009-12-06 ) [9] => stdClass Object ( [ID] => 243 [post_parent] => 251 [post_title] => Bifocal Lenses [post_name] => bifocal-lenses [date] => 2009-11-09 ) [10] => stdClass Object ( [ID] => 254 [post_parent] => 253 [post_title] => Block Vision Insurance [post_name] => block-vision-insurance [date] => 2009-11-09 ) [11] => stdClass Object ( [ID] => 1316 [post_parent] => 253 [post_title] => Blue Cross Blue Shield Vision Insurance [post_name] => blue-cross-blue-shield-vision-insurance [date] => 2011-06-04 ) [12] => stdClass Object ( [ID] => 190 [post_parent] => 742 [post_title] => Brooks Brothers [post_name] => brooks-brothers [date] => 2009-12-06 ) [13] => stdClass Object ( [ID] => 204 [post_parent] => 685 [post_title] => Buying FAQ [post_name] => faq-1 [date] => 2009-11-09 ) [14] => stdClass Object ( [ID] => 318 [post_parent] => 742 [post_title] => Calvin Klein [post_name] => calvin-klein-2 [date] => 2009-12-06 ) [15] => stdClass Object ( [ID] => 744 [post_parent] => 742 [post_title] => Calvin Klein [post_name] => calvin-klein [date] => 2011-02-02 ) [16] => stdClass Object ( [ID] => 317 [post_parent] => 185 [post_title] => Calvin Klein Meets USB [post_name] => calvin-klein-meets-usb-2 [date] => 2009-11-21 ) [17] => stdClass Object ( [ID] => 186 [post_parent] => 185 [post_title] => Calvin Klein Sunglasses [post_name] => calvin-klein-sunglasses [date] => 2009-11-21 ) [18] => stdClass Object ( [ID] => 191 [post_parent] => 742 [post_title] => Chloe [post_name] => chloe-1 [date] => 2009-12-06 ) [19] => stdClass Object ( [ID] => 291 [post_parent] => 185 [post_title] => Chloe Sunglasses [post_name] => chloe [date] => 2009-12-06 ) [20] => stdClass Object ( [ID] => 292 [post_parent] => 185 [post_title] => Christian Audigier [post_name] => christian-audigier [date] => 2009-12-06 ) [21] => stdClass Object ( [ID] => 276 [post_parent] => 742 [post_title] => Clariti Airmag [post_name] => airmag [date] => 2009-11-05 ) [22] => stdClass Object ( [ID] => 242 [post_parent] => 251 [post_title] => Cleaning Eyeglasses [post_name] => cleaning-eyeglasses [date] => 2009-11-08 ) [23] => stdClass Object ( [ID] => 203 [post_parent] => 185 [post_title] => Club Monaco [post_name] => club-monaco-1 [date] => 2009-11-27 ) [24] => stdClass Object ( [ID] => 293 [post_parent] => 742 [post_title] => Club Monaco Eyewear [post_name] => club-monaco [date] => 2009-12-06 ) [25] => stdClass Object ( [ID] => 294 [post_parent] => 742 [post_title] => Cole Haan [post_name] => cole-haan [date] => 2009-12-06 ) [26] => stdClass Object ( [ID] => 316 [post_parent] => 742 [post_title] => Converse [post_name] => converse [date] => 2009-11-21 ) [27] => stdClass Object ( [ID] => 247 [post_parent] => 306 [post_title] => Crizal [post_name] => crizal [date] => 2009-12-06 ) [28] => stdClass Object ( [ID] => 248 [post_parent] => 306 [post_title] => Crizal Sun [post_name] => crizal-sun [date] => 2009-12-06 ) [29] => stdClass Object ( [ID] => 1300 [post_parent] => 253 [post_title] => Davis Vision Insurance [post_name] => davis-vision-insurance [date] => 2011-06-03 ) [30] => stdClass Object ( [ID] => 213 [post_parent] => 185 [post_title] => Diane Von Furstenberg [post_name] => diane-von-furstenberg [date] => 2009-12-06 ) [31] => stdClass Object ( [ID] => 214 [post_parent] => 742 [post_title] => Diane Von Furstenberg Eyewear [post_name] => diane-von-furstenberg-eyewear [date] => 2009-12-06 ) [32] => stdClass Object ( [ID] => 288 [post_parent] => 742 [post_title] => EasyTwist [post_name] => easytwist [date] => 2009-12-06 ) [33] => stdClass Object ( [ID] => 257 [post_parent] => 253 [post_title] => ECPA Vision Insurance [post_name] => ecpa-vision-insurance [date] => 2009-11-07 ) [34] => stdClass Object ( [ID] => 174 [post_parent] => 286 [post_title] => Elle [post_name] => elle [date] => 2009-12-07 ) [35] => stdClass Object ( [ID] => 210 [post_parent] => 742 [post_title] => Ellen Tracy Eyewear [post_name] => ellen-tracy-eyewear [date] => 2009-12-06 ) [36] => stdClass Object ( [ID] => 211 [post_parent] => 185 [post_title] => Ellen Tracy Sunglasses [post_name] => ellen-tracy-eyewear-1 [date] => 2009-12-06 ) [37] => stdClass Object ( [ID] => 236 [post_parent] => 246 [post_title] => Eye Glasses Frame Shapes [post_name] => eye-glasses-frame [date] => 2009-11-09 ) [38] => stdClass Object ( [ID] => 238 [post_parent] => 246 [post_title] => Eye Glasses Frames Materials [post_name] => eye-glasses-frames-materials [date] => 2009-11-15 ) [39] => stdClass Object ( [ID] => 199 [post_parent] => 685 [post_title] => Eye Health [post_name] => eye-health [date] => 2009-11-09 ) [40] => stdClass Object ( [ID] => 251 [post_parent] => 685 [post_title] => Eyeglass Lenses [post_name] => eyeglass-lenses [date] => 2009-11-09 ) [41] => stdClass Object ( [ID] => 237 [post_parent] => 246 [post_title] => Eyeglasses Frames Parts [post_name] => eyeglasses-frames-parts [date] => 2009-11-09 ) [42] => stdClass Object ( [ID] => 252 [post_parent] => 246 [post_title] => Eyeglasses Online [post_name] => eyeglasses-online [date] => 2009-11-09 ) [43] => stdClass Object ( [ID] => 282 [post_parent] => 246 [post_title] => Eyeglasses Size [post_name] => eyeglasses-size [date] => 2010-07-07 ) [44] => stdClass Object ( [ID] => 259 [post_parent] => 253 [post_title] => EyeMed Vision Insurance [post_name] => eyemed-vision-insurance [date] => 2009-11-07 ) [45] => stdClass Object ( [ID] => 261 [post_parent] => 251 [post_title] => FAQ [post_name] => faq [date] => 2009-11-29 ) [46] => stdClass Object ( [ID] => 212 [post_parent] => 185 [post_title] => Fendi Sunglasses [post_name] => fendi-sunglasses [date] => 2009-12-06 ) [47] => stdClass Object ( [ID] => 175 [post_parent] => 286 [post_title] => First For Women [post_name] => first-for-women [date] => 2009-12-07 ) [48] => stdClass Object ( [ID] => 176 [post_parent] => 286 [post_title] => Fitness [post_name] => fitness [date] => 2009-12-07 ) [49] => stdClass Object ( [ID] => 314 [post_parent] => 742 [post_title] => Fitovers [post_name] => fitovers [date] => 2009-11-15 ) [50] => stdClass Object ( [ID] => 260 [post_parent] => 253 [post_title] => Flex Spending Vision Insurance [post_name] => flex-spending [date] => 2009-11-07 ) [51] => stdClass Object ( [ID] => 280 [post_parent] => 246 [post_title] => Flexible Eyeglasses [post_name] => flexible-eyeglasses [date] => 2009-11-09 ) [52] => stdClass Object ( [ID] => 289 [post_parent] => 742 [post_title] => Flexon [post_name] => flexon [date] => 2009-12-06 ) [53] => stdClass Object ( [ID] => 177 [post_parent] => 286 [post_title] => Fox News [post_name] => fox-news [date] => 2009-12-07 ) [54] => stdClass Object ( [ID] => 240 [post_parent] => 246 [post_title] => Frames for Glasses Lenses [post_name] => frames-for-glasses-lenses [date] => 2009-11-09 ) [55] => stdClass Object ( [ID] => 246 [post_parent] => 685 [post_title] => Glasses [post_name] => glasses [date] => 2009-11-15 ) [56] => stdClass Object ( [ID] => 262 [post_parent] => 246 [post_title] => Glasses Face Shape [post_name] => glasses-face-shape [date] => 2009-11-09 ) [57] => stdClass Object ( [ID] => 239 [post_parent] => 246 [post_title] => Glasses Frame Quality [post_name] => glasses-frame-quality [date] => 2009-11-09 ) [58] => stdClass Object ( [ID] => 250 [post_parent] => 246 [post_title] => Glasses Frame Types [post_name] => eyeglass-frames [date] => 2009-11-09 ) [59] => stdClass Object ( [ID] => 235 [post_parent] => 246 [post_title] => Glasses Online [post_name] => glasses-online [date] => 2009-11-11 ) [60] => stdClass Object ( [ID] => 232 [post_parent] => 185 [post_title] => Gucci Sunglasses [post_name] => gucci-sunglasses [date] => 2009-12-07 ) [61] => stdClass Object ( [ID] => 295 [post_parent] => 742 [post_title] => Guess [post_name] => guess [date] => 2009-12-06 ) [62] => stdClass Object ( [ID] => 312 [post_parent] => 185 [post_title] => Harley Davidson [post_name] => harley-davidson [date] => 2009-11-21 ) [63] => stdClass Object ( [ID] => 43 [post_parent] => 312 [post_title] => Harley Davidson Sunglasses [post_name] => harley-davidson-sunglasses [date] => 2009-10-03 ) [64] => stdClass Object ( [ID] => 313 [post_parent] => 312 [post_title] => Harley-Davidson Sunglasses [post_name] => harley-davidson-sunglasses-2 [date] => 2009-11-21 ) [65] => stdClass Object ( [ID] => 244 [post_parent] => 251 [post_title] => High Index Lenses [post_name] => high-index-lenses-2 [date] => 2009-11-09 ) [66] => stdClass Object ( [ID] => 685 [post_parent] => 0 [post_title] => How to Buy [post_name] => how-to-buy [date] => 2011-01-28 ) [67] => stdClass Object ( [ID] => 263 [post_parent] => 246 [post_title] => How to Buy Eyewear [post_name] => how-to-buy-eyewear [date] => 2009-11-09 ) [68] => stdClass Object ( [ID] => 1321 [post_parent] => 253 [post_title] => Humana Vision Insurance [post_name] => humana-vision-insurance [date] => 2011-06-04 ) [69] => stdClass Object ( [ID] => 287 [post_parent] => 286 [post_title] => In Style [post_name] => in-style [date] => 2009-12-07 ) [70] => stdClass Object ( [ID] => 253 [post_parent] => 685 [post_title] => Insurance [post_name] => insurance [date] => 2009-11-21 ) [71] => stdClass Object ( [ID] => 215 [post_parent] => 185 [post_title] => Izod Sunglasses [post_name] => izod-sunglasses [date] => 2009-12-06 ) [72] => stdClass Object ( [ID] => 274 [post_parent] => 185 [post_title] => Jason Wu [post_name] => jason-wu [date] => 2009-11-21 ) [73] => stdClass Object ( [ID] => 296 [post_parent] => 742 [post_title] => Joseph Abboud [post_name] => joseph-abboud [date] => 2009-12-06 ) [74] => stdClass Object ( [ID] => 217 [post_parent] => 742 [post_title] => Lafont Eyewear [post_name] => lafont-eyewear [date] => 2009-12-06 ) [75] => stdClass Object ( [ID] => 216 [post_parent] => 185 [post_title] => Lafont Issy & LA [post_name] => lafont-issy-la [date] => 2009-12-06 ) [76] => stdClass Object ( [ID] => 218 [post_parent] => 185 [post_title] => Lafont Sunglasses [post_name] => lafont-sunglasses [date] => 2009-12-06 ) [77] => stdClass Object ( [ID] => 233 [post_parent] => 742 [post_title] => Lanvin [post_name] => lanvin [date] => 2009-12-07 ) [78] => stdClass Object ( [ID] => 198 [post_parent] => 742 [post_title] => LBI Eyewear [post_name] => lbi-eyewear [date] => 2009-10-03 ) [79] => stdClass Object ( [ID] => 264 [post_parent] => 251 [post_title] => Lens Quality [post_name] => lens-quality [date] => 2009-11-09 ) [80] => stdClass Object ( [ID] => 284 [post_parent] => 251 [post_title] => Lens Restrictions [post_name] => lens-restrictions [date] => 2010-05-26 ) [81] => stdClass Object ( [ID] => 297 [post_parent] => 742 [post_title] => Lilly Pulitzer [post_name] => lilly-pulitzer [date] => 2009-12-06 ) [82] => stdClass Object ( [ID] => 311 [post_parent] => 310 [post_title] => Luxottica: Prada Linea Rossa [post_name] => luxottica-prada-linea-rossa [date] => 2009-09-26 ) [83] => stdClass Object ( [ID] => 178 [post_parent] => 286 [post_title] => Mademoiselle [post_name] => mademoiselle [date] => 2009-12-07 ) [84] => stdClass Object ( [ID] => 278 [post_parent] => 742 [post_title] => Marchon [post_name] => marchon [date] => 2009-12-07 ) [85] => stdClass Object ( [ID] => 298 [post_parent] => 185 [post_title] => Michael Kors [post_name] => michael-kors [date] => 2009-12-07 ) [86] => stdClass Object ( [ID] => 196 [post_parent] => 742 [post_title] => Modo [post_name] => modo [date] => 2009-11-15 ) [87] => stdClass Object ( [ID] => 221 [post_parent] => 742 [post_title] => Nautica [post_name] => nautica [date] => 2009-12-07 ) [88] => stdClass Object ( [ID] => 179 [post_parent] => 286 [post_title] => New York Times [post_name] => new-york-times [date] => 2009-12-07 ) [89] => stdClass Object ( [ID] => 220 [post_parent] => 742 [post_title] => Nike [post_name] => nike [date] => 2009-12-06 ) [90] => stdClass Object ( [ID] => 219 [post_parent] => 185 [post_title] => Nike Sunglasses [post_name] => nike-sunglasses-2 [date] => 2009-12-06 ) [91] => stdClass Object ( [ID] => 222 [post_parent] => 742 [post_title] => Nina Ricci [post_name] => nina-ricci [date] => 2009-12-07 ) [92] => stdClass Object ( [ID] => 223 [post_parent] => 742 [post_title] => Nine West [post_name] => nine-west [date] => 2009-12-07 ) [93] => stdClass Object ( [ID] => 224 [post_parent] => 185 [post_title] => Oakley Sunglasses [post_name] => oakley-sunglasses [date] => 2009-12-07 ) [94] => stdClass Object ( [ID] => 182 [post_parent] => 286 [post_title] => Oprah Winfrey Show [post_name] => oprah-winfrey-show [date] => 2009-12-07 ) [95] => stdClass Object ( [ID] => 273 [post_parent] => 742 [post_title] => Orvis [post_name] => orvis [date] => 2009-11-15 ) [96] => stdClass Object ( [ID] => 208 [post_parent] => 185 [post_title] => Paris Hilton [post_name] => paris-hilton [date] => 2010-01-19 ) [97] => stdClass Object ( [ID] => 225 [post_parent] => 742 [post_title] => Perry Ellis [post_name] => perry-ellis [date] => 2009-12-07 ) [98] => stdClass Object ( [ID] => 310 [post_parent] => 742 [post_title] => Prada [post_name] => prada [date] => 2009-11-15 ) [99] => stdClass Object ( [ID] => 265 [post_parent] => 246 [post_title] => Prescription Glasses [post_name] => prescription-glasses [date] => 2009-11-09 ) [100] => stdClass Object ( [ID] => 266 [post_parent] => 246 [post_title] => Prescription Sunglasses [post_name] => prescription-sunglasses [date] => 2009-11-07 ) [101] => stdClass Object ( [ID] => 267 [post_parent] => 251 [post_title] => Progressive Lenses [post_name] => progressive-lenses [date] => 2009-11-09 ) [102] => stdClass Object ( [ID] => 226 [post_parent] => 742 [post_title] => Pucci Eyewear [post_name] => pucci-eyewear [date] => 2009-12-07 ) [103] => stdClass Object ( [ID] => 268 [post_parent] => 246 [post_title] => Pupillary Distance [post_name] => pupillary-distance [date] => 2009-11-09 ) [104] => stdClass Object ( [ID] => 315 [post_parent] => 742 [post_title] => Randy Jackson [post_name] => randy-jackson [date] => 2009-11-15 ) [105] => stdClass Object ( [ID] => 192 [post_parent] => 742 [post_title] => Ray Ban [post_name] => ray-ban [date] => 2009-12-06 ) [106] => stdClass Object ( [ID] => 187 [post_parent] => 185 [post_title] => Ray Ban Sunglasses [post_name] => ray-ban-sunglasses [date] => 2009-12-06 ) [107] => stdClass Object ( [ID] => 269 [post_parent] => 246 [post_title] => Reading Glasses [post_name] => reading-glasses [date] => 2009-11-09 ) [108] => stdClass Object ( [ID] => 270 [post_parent] => 251 [post_title] => Replacement Lenses [post_name] => replacement-lenses [date] => 2009-11-09 ) [109] => stdClass Object ( [ID] => 308 [post_parent] => 185 [post_title] => Revo [post_name] => revo [date] => 2009-11-21 ) [110] => stdClass Object ( [ID] => 194 [post_parent] => 742 [post_title] => Revolution [post_name] => revolution [date] => 2009-11-15 ) [111] => stdClass Object ( [ID] => 181 [post_parent] => 282 [post_title] => Right Size Glasses – Tutorial [post_name] => right-size-glasses [date] => 2010-01-11 ) [112] => stdClass Object ( [ID] => 271 [post_parent] => 246 [post_title] => Rimless Eyeglasses [post_name] => rimless-eyeglasses [date] => 2009-11-09 ) [113] => stdClass Object ( [ID] => 275 [post_parent] => 742 [post_title] => Rudy Project [post_name] => rudy-project [date] => 2009-11-15 ) [114] => stdClass Object ( [ID] => 228 [post_parent] => 742 [post_title] => Sigrid Olsen [post_name] => sigrid-olsen [date] => 2009-12-07 ) [115] => stdClass Object ( [ID] => 279 [post_parent] => 742 [post_title] => Silhouette [post_name] => silhouette [date] => 2009-12-07 ) [116] => stdClass Object ( [ID] => 1306 [post_parent] => 253 [post_title] => Spectera Vision Insurance [post_name] => spectera-vision-insurance [date] => 2011-06-03 ) [117] => stdClass Object ( [ID] => 180 [post_parent] => 286 [post_title] => Spirit [post_name] => spirit [date] => 2009-12-07 ) [118] => stdClass Object ( [ID] => 207 [post_parent] => 742 [post_title] => Sydney Love [post_name] => sydney-love [date] => 2010-01-19 ) [119] => stdClass Object ( [ID] => 299 [post_parent] => 742 [post_title] => Ted Baker [post_name] => ted-baker [date] => 2009-12-07 ) [120] => stdClass Object ( [ID] => 305 [post_parent] => 685 [post_title] => Testimonials [post_name] => testimonials [date] => 2010-11-19 ) [121] => stdClass Object ( [ID] => 300 [post_parent] => 185 [post_title] => Theory [post_name] => theory [date] => 2009-12-06 ) [122] => stdClass Object ( [ID] => 205 [post_parent] => 742 [post_title] => Timex [post_name] => timex [date] => 2010-01-19 ) [123] => stdClass Object ( [ID] => 229 [post_parent] => 185 [post_title] => Tommy Bahama [post_name] => tommy-bahama [date] => 2009-12-07 ) [124] => stdClass Object ( [ID] => 301 [post_parent] => 742 [post_title] => Tommy Hilfiger [post_name] => tommy-hilfiger [date] => 2009-12-06 ) [125] => stdClass Object ( [ID] => 201 [post_parent] => 251 [post_title] => Transitions® Lenses [post_name] => transition-lenses [date] => 2009-11-09 ) [126] => stdClass Object ( [ID] => 195 [post_parent] => 185 [post_title] => True Religion [post_name] => true-religion-eyewear [date] => 2009-12-07 ) [127] => stdClass Object ( [ID] => 283 [post_parent] => 246 [post_title] => Try On Glasses [post_name] => try-on-glasses [date] => 2009-11-07 ) [128] => stdClass Object ( [ID] => 302 [post_parent] => 742 [post_title] => TuraFlex [post_name] => turaflex [date] => 2009-12-06 ) [129] => stdClass Object ( [ID] => 183 [post_parent] => 286 [post_title] => US Weekly [post_name] => us-weekly [date] => 2009-12-07 ) [130] => stdClass Object ( [ID] => 281 [post_parent] => 251 [post_title] => UV Protection [post_name] => uv-protection [date] => 2009-11-07 ) [131] => stdClass Object ( [ID] => 245 [post_parent] => 251 [post_title] => Varilux Lenses [post_name] => varilux-lens [date] => 2009-12-06 ) [132] => stdClass Object ( [ID] => 230 [post_parent] => 742 [post_title] => Vera Wang [post_name] => vera-wang 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Prescription [post_name] => your-prescription [date] => 2009-11-09 ) ) AUTOEXPAND Array ( [0] => how-to-buy )
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On GenEYE
August 23rd, 2010 | Author: Eyeglasses.com Blog
There
were big dreams for the name iWear, the traditional moniker for the
category of eyewear addressed in the last few years for this June issue
of 20/20. Quite honestly, 20/20 was gambling on the
fact that Apple would license out its branding to an eyewear collection
and the name iWear would be a perfect fit. The rights to the name would
be sold and everyone associated with 20/20 would retire immediately, rich and frame-us.
That didn’t quite happen. BUT... there is now a collection out there with the iWear name so 20/20 needed to come up with a new I.D. for this category of eyewear appealing to young eyewear aficionados looking to walk that cutting edge of design and oh-so-current pop tart and taste.
(Article reprinted with permission from Jobson Publishing at 20/20 Lenses & Technology. By James Spina) So... low (or should that be “high”?) and behold: GenEYE eyewear that’s just right for Gen X, Gen Y, Gen Net and... Oh NO, here they come yet again... Baby Boomers, all gazillion of them and still growing (up).
Well, if it appeals to all demographics what the heck is it? Definitions can be difficult when something as solid as product AND elusive as cultural impact blend. It’s also tough when the easiest route is to direct readers to the cover GenEYE feature where one can get a look at the eyewear and sift through the intro and trendsetting tips. Yes, in a direct sense the GenEYE tag denotes eyewear with a definite young appeal.
But to do JUST that limits it. Contrary to naysayers there is a young, well-informed generation (including teens, tweens and older children) literally bursting with a keen sense of awareness for who they are, where the world is at and what it takes to live and prosper in these challenged times. The critical and wise perception of a well-read teenager identifying with Holden Caulfield in “The Catcher in the Rye” has been superseded by word-savvy third graders aligned to the cautious optimism and cynical shielding of Greg Heffley in “Diary of a Wimpy Kid.”
Do NOT underestimate GenEYE. Do not bully them with junk and do not dismiss their power to affect both the marketing of eyewear and the importance of seizing better vision. Your livelihood depends on them. So get to know them... WELL.
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