Articles for November, 2009

Police Sunglasses: David Beckham Still in Love

Police sunglasses continue to be David Beckham's favorite, according to this photo recently snapped.  It has been five years since his endorsement of the brand first in 2004, but he is shown here wearing the S1561 "Wayfarer" (link: Ray-Ban Wayfarer Sunglasses) style sunglasses (no longer in production).  This retro style of sunglasses has been all the rage in recent years, and continues to dominate the glitterati...

Ray-Ban Future is Fibre

Luxottica Group launches its Ray-Ban Tech Collection with the Carbon Fibre line, featuring styles that are extraordinarily sturdy yet extremely lightweight. The wraparound temples are made of reinforced polyester resin sheets composed of seven layers all constructed of carbon fibre mixed with resin. Each sheet is water cut to suit even the slimmest temples. The rubber-injected temple tips and embossed Ray-Ban logo on the temple interiors allow for a better grip and optimum comfort. The styles also feature advanced polarized lens technology and include P³ (polycarbonate) and P³PLUS (crystal) lenses with enhanced color definition and AR and hydro-oleophobic coatings. Ray-Ban Tech is available in a number of colors and styles, including variations on aviators and rectangles with single- and double-bridge treatments.

Photographed by Matthew Lambros/Black Box Studio

PHILOSOPHY:
“Innovation has always been an integral part of Ray-Ban’s DNA and the addition of the Ray-Ban Tech Collection adds another dimension of functionality, innovation and value to the brand,” says Victor Melendez, Luxottica Group vice president of marketing. “Designed with progressive materials, the styles featured under the Ray-Ban Tech collection reflect Ray-Ban’s classic, iconic heritage and history of leading with inventive style and advanced technology.”

INSIGHT
All lenses must pass the “Drop Ball Test” where a 16mm steel ball is dropped onto the lens from a height of 1.27 meters. The P³ and P³PLUS lenses guarantee exceptional polarization and 100 percent UV protection, making these hard-working frames perfect for the consumer who plays even harder. --Article from 2020 Magazine, reprinted with permission of Jobson Publishing.

Celebrity Sunglasses...on Men!

As glamorous as actresses in oversized sunwear are it is sometimes easy to lose sight of the famous men who make their own statements in sunglasses. In this latest installment of Bold Face we look to rectify that situation with four hot men in sunwear…

With all the hype over the private lives and loves of Robert Pattinson and Kristen Stewart it is easy to lose sight of the significance of the other actors in the “Twilight” series… that is until you get a load of Taylor Lautner out and about in L.A. his David Yurman DY 613 sunglasses from Legacie. The actor who plays the werewolf character, Jacob Black, in the first two installments of the movie franchise definitely has the look of an actor worth keeping an eye on…








But is can sometimes be hard to keep an eye on our next hot male celebrity. Rossi Morrealle is the host of the newest reality TV dating phenomenon, ABC’s “Dating in the Dark.” Part social experiment, part shameless ploy for ratings, the show sets up three couples and sends them on dates in a pitch black room to see if the connections made in the dark can withstand the harsh light of day. Wonder if Rossi keeps his favorite episodes saved on the USB memory stick stored in his ck Calvin Klein ckUSB 3083 frames from Marchon…





Technology is an amazing thing. So much so that it is even starting to inspire songs. In Jamie Foxx’s newest single, “Digital Girl” off his platinum-selling album “Intuition,” the actor/single expounds upon finding love online in the digital age. For the video the artist opted for a futuristic and surreal landscape surrounded by numerous exotic “digital girls.” A visually stunning backdrop requires bold and stylish eyewear and Foxx doesn’t disappoint in is Carrera Champion #2 sunglasses from Sàfilo Group…





Perhaps best known now as Mr. Tori Spelling, Dean McDermott is actually a relatively accomplished actor in his own right. The Canadian-born thespian has been acting since 1988 but a little known fact is that he is also an aspiring motorcycle road racer. Here the actor-turned-racer hits the race grounds in order to satisfy his need for speed in the Hunter sunglasses by Loree Rodkin Eye Couture from Sama Eyewear. --Article reprinted from Vision Monday Magazine with permission from Jobson Publishing.

Celebrity Sunglasses...on Men!

As glamorous as actresses in oversized sunwear are it is sometimes easy to lose sight of the famous men who make their own statements in sunglasses. In this latest installment of Bold Face we look to rectify that situation with four hot men in sunwear…

With all the hype over the private lives and loves of Robert Pattinson and Kristen Stewart it is easy to lose sight of the significance of the other actors in the “Twilight” series… that is until you get a load of Taylor Lautner out and about in L.A. his David Yurman DY 613 sunglasses from Legacie. The actor who plays the werewolf character, Jacob Black, in the first two installments of the movie franchise definitely has the look of an actor worth keeping an eye on…








But is can sometimes be hard to keep an eye on our next hot male celebrity. Rossi Morrealle is the host of the newest reality TV dating phenomenon, ABC’s “Dating in the Dark.” Part social experiment, part shameless ploy for ratings, the show sets up three couples and sends them on dates in a pitch black room to see if the connections made in the dark can withstand the harsh light of day. Wonder if Rossi keeps his favorite episodes saved on the USB memory stick stored in his ck Calvin Klein ckUSB 3083 frames from Marchon…





Technology is an amazing thing. So much so that it is even starting to inspire songs. In Jamie Foxx’s newest single, “Digital Girl” off his platinum-selling album “Intuition,” the actor/single expounds upon finding love online in the digital age. For the video the artist opted for a futuristic and surreal landscape surrounded by numerous exotic “digital girls.” A visually stunning backdrop requires bold and stylish eyewear and Foxx doesn’t disappoint in is Carrera Champion #2 sunglasses from Sàfilo Group…





Perhaps best known now as Mr. Tori Spelling, Dean McDermott is actually a relatively accomplished actor in his own right. The Canadian-born thespian has been acting since 1988 but a little known fact is that he is also an aspiring motorcycle road racer. Here the actor-turned-racer hits the race grounds in order to satisfy his need for speed in the Hunter sunglasses by Loree Rodkin Eye Couture from Sama Eyewear. --Article reprinted from Vision Monday Magazine with permission from Jobson Publishing.

Sunglasses, Sun Glasses, Sun-Glasses…All About Sunglasses

Sunglasses help us while most of us spend a large portion of our lives involved in outdoor activities, whether it’s driving down the highway, playing golf or strolling down the street. The world we see, or perhaps don’t see, depends upon the type of sun glasses lenses we are or are not wearing.   Much of that world is outdoors and requires some special viewing consideration.

True sunglasses lens performance, in addition to good looks and relief from brightness, must also include the following: VLT—Visible Light Transmission, which is the percentage of light transmitted by a sunglasses lens.  The lower the transmission the darker the sunglasses lens.  This value is an “average” of all the wavelengths being transmitted.

In this article we explore several consideration regarding your choice of sunglasses.  It is not enough to just buy sunglasses that look good.  You need to consider deeply how you will be using the sunglasses, special considerations for the choice of sunglasses lenses, and whether it is better to use prescription sunglasses or regular plano sun glasses lenses.

Ultraviolet Protection

Though invisible to the human eye, ultraviolet light presents risks to the delicate skin around the eyes by the contributing to the formation of premature wrinkles and various cancers, as well as to the tissues of the eye itself.  Prolonged unprotected exposure can lead to ocular damage in the form of burns, pingueculas and pterygiums, as well as the increased risk of cataracts and macular degeneration.  It is law in the United States that all sunglasses must have UV protection.

Infrared Protection

Like UV, infrared radiation (IR) is invisible. It is the longer wavelength after the visible color red in the spectrum.   Infrared radiation creates heat.   Dyed plastic sun glasses lenses have poor infrared absorption while green glass sunglasses lenses absorb IR.  Infrared protection may be obtained through the use of mirror coatings on sunglasses.

Blue Light/Short Wavelength Control

The visible spectrum is the range of wavelengths our eyes see and blue light is the short wave length part of that spectrum. They are readily scattered by dust or the moist atmosphere of haze, fog, smog or rain. When blue light is scattered, it does not come to focus on the retina.

This condition is sometimes referred to as “blue blur.” With a portion of the visible spectrum in focus and a portion out of focus, overall vision lacks contrast and clarity. A sunglasses lens that absorbs the blue end of the spectrum will prevent the scattered light from interrupting a clear focus. Brown, amber, melanin, yellow and red sun glasses lenses absorb blue light and are called high contrast.

Safe Sunglasses Lens Material

While good quality sunglasses are available in all sun glasses lens materials from glass to polycarbonate, it is important to note many outdoor activities involve more aggressive action.
As the activity level escalates,  your choice of sunglasses lenses should incorporate greater levels of impact resistance into the lenses. A glass sun glasses lens for fishing in a stream is fine, but for competitive sports like baseball, lacrosse and field hockey a more impact-resistant sun glasses material like polycarbonate ,  Trivex or NXT would be a better choice.

Elimination of Glare on Sunglasses Lenses

Overly bright may be a nuisance, but blinding glare can be dangerous.   Glare results in a loss of visual performance, which is produced when an object or light source in the field of vision is brighter than the amount of light to which the eyes are adapted.   Most tinted sunglasses lenses will provide some absorption to dampen brightness, but only a polarized sunglasses lens can effectively eliminate blinding glare. According to insurance statistics there are 18,000 car accidents in this country every day with as many as 6,000 of those accidents directly attributable to over- brightness and glare.  Drivers are particularly vulnerable to the hazard of blinding glare.  The modern style of today’s streamlined and slanted windshields in combination with the exterior matched lighter colored dashboards can create intense glare that can cause temporary blindness leading to tragedy in a moving vehicle. Drivers need much more than simple sunglasses protection against annoying brightness.

Clear Acute Vision

If sunglasses lenses are tinted too dark, the resulting decrease in light transmission will cause a lowering of visual clarity. Behind dark lenses the wearer’s pupils enlarge to gather more light but reduce depth of field.   Polarized sunglasses lenses block excessive light and glare enabling sun protection with sharpness and clarity.

Contrast Enhancement

Perhaps the most overlooked characteristic of a quality sunglasses lens is its ability to improve visual performance by enhancing contrast sensitivity through the use of color filters.  Contrast sensitivity in a sunglasses lens is the ability to distinguish between an object and the viewing background. If the general use and type of activity are analyzed, selective use of colored sunglasses lenses can enhance the wearer’s ability to react and perform at a higher level.   The average consumer may get average protection from any pair of sun glasses, but if you provide contrast enhancement for a particular sport then the sunglasses lenses will meet higher performance needs.

--Article reprinted from 20/20 Magazine with permission from Jobson Publishing.

In Fashion Eyeglasses, In Fashion Sunglasses

Meet You in Sunhampton — Ya just can’t keep a wild girl down. And... You can bet that if there’s a hot Hamptons party going on the main guest of honor on the bridge of everyone’s nose will surely be awesome sunwear. So here we are with our own graphic design maven Nami Ahn flicking pics of her pals armed to the cheeks with simply the best sun spec styles. Hey, wait a minute. If she took these pictures how the heck did she pose-nose right into one of them? Find out next month in Part 2 of SunHampton.   

—James J. Spina --Article reprinted from 20/20 Magazine with permission from Jobson Publishing.

Celebrity Sun Glasses, Celebrity Eyeglasses!

Heroics — Marchon was the eyewear provider for the 25th annual MTV Video Music Awards (a.k.a. the VMAs) held this year in New York during Fashion Week. Singer Lady Gaga (1), who took home the moon man for Best New Artist, was among those who received an eyewear makeover. The fashion icon gravitated to this bold Karl Lagerfeld sunglass, style KL603S saying, “I love Karl Lagerfeld. He’s my hero.”…

What A Doll — New York Dolls’ David Johansen (2) sporting John Varvatos and Utopia’s Kasim Sulton (3) in Charriol celebrating the release of the Love & Rockets tribute CD at Ben Sherman’s New York Soho store…

She Did it Again — Britney Spears (4) decked out in Carrera Champion sunglasses from Sàfilo…

Net Gain — Tennis great Andy Roddick (5) wears Lacoste model 12432 (link: Lacoste LA12432 Sunglasses). Charmant provided Lacoste sunglasses for the Lacoste VIP suite throughout tennis’ U.S. Open in New York…

Cruisin’ — Tom Cruise (6) gets all techy in the new Ray-Ban Tech 8301 aviator from Luxottica…

How Eye Met Your Mother — Sàfilo and Solstice Sunglass Boutiques were among the sponsors of the HBO Luxury Lounge during the Primetime Emmy Awards. Emmy host and nominee Neil Patrick Harris (7), one of the stars of “How I Met Your Mother,” sports Bottega Veneta 106S while his mom wears Marc by Marc Jacobs 116S…

Take Me Out — Hip Hop mega mogul Jay-Z (8) wears Cazal 607, distributed by Eastern States Eyewear and Ultra Palm, while taking in a playoff game at Yankee Stadium...


Stylish Dawgs — Wearing shades from Randy Jackson Eyewear are Trevor Donovan (9) of “90210” in style RJ1013; Marissa Jaret Winokur (10) of “Hairspray” fame in style RJ3003; Edi Gathegi (11) of the movie “Twilight” in style RJ3003; and Brandon Molale (12) from the movies “Dodgeball” and “The Longest Yard” in style RJ1013… 

Bahama Mama — Wearing Tommy Bahama eyewear from Altair is Academy Award winning actress Angela Bassett (13) in style TB111…(link:Tommy Bahama TB111 Eyeglasses)

Along the Runway — Singer Rihanna (14) was spotted, not once, but twice, wearing Christian Roth for Charmant style 14246 during Paris fashion week…

Swanky — Oscar winning actress Hilary Swank (15) in Persol style PO 2691S from Luxottica...

Up Hill — Audrina Patridge (16) of “The Hills” fame sports the Coach Arlene style from Marchon. Partridge recently appeared in the movie “Sorority Row”…

In Order — “Law & Order” actress Mariska Hargitay (17) wears Modo for Jennifer Creel sunglass style Talitha...

Staying Hot — Singer Rihanna (18) wears a pair of Jee Vice’s Red Hot shades in orange while catching a flight at New York’s JFK airport…

Rumer Has It — Daughter of actors Bruce Willis and Demi Moore, Rumer Willis (19) made her big screen debut last year in “The House Bunny.” Rumer, seen here in MICHAEL by Michael Kors Santa Barbara style from Marchon, recently made a guest appearance on the WB’s “90210”…

Game Face — James Kyson Lee (20), “Heroes” star and part-time baller for the celebrity hoops squad the Hollywood Knights, sports a pair of Lacoste shades style 12432 (link: Lacoste LA12432 Sunglasses) WH from Charmant during a visit at the Dodger Stadium Lounge in Burbank, Calif…

Rescued — Michael J. Fox (21), who recently won his fifth Emmy for his guest role on the drama “Rescue Me,” wore Robert Marc aviator sun style 717 on the red carpet at the Primetime Emmy Awards…

Dark Angel — Jessica Alba (22) wears the Derek Lam Parker sunglass. --Article reprinted from 20/20 Magazine with permission from Jobson Publishing.

Ray-Ban Memo-Ray glasses are durable, comfortable, and cool.  When it comes to timeless and authentic styling, Ray-Ban does not disappoint. Ray-Ban Memo-Ray frames are a true testament to the brand’s continuous ability to provide frames that incorporate high performance and high quality.

Ray-Ban Memo-Ray glasses frames are designed to withstand all kinds of abuse. They are naturally corrosion- resistant and offer a comfortable and precise fit for the wearer. Made of nickel-titanium-nitinol, these frames are as strong as steel but only 60 percent its density. This special metal alloy allows for amazing durability and resilience, and is trained to memorize the specific shape of Ray-Ban frames for impressive flexibility. Once it is molded, it never forgets and will always revert back to its original form, even after the most intense of situations. This special metal alloy is also significantly lighter than normal metals, making  Ray-Ban Memo-Ray glasses frames super lightweight and never heavy on the wearer even after extended periods of time.

Ray-Ban Memo-Ray glasses frames are equipped with trademarked designed dual-injected plastic temple tips which provide a greater grip, making them the most comfortable glasses around. Memo-Ray provides the best of both worlds - frames that are virtually indestructible and lightweight at the same time.  Ry-Ban Memo-Ray glasses frames are geared toward men and women who want frames that combine classic and cool styling with comfort and durability.

“The Ray-Ban Eyewear collection embodies the brand’s iconic personality and authentic style while continuously evolving its innovation”, says Vittorio Verdun, senior Vice President of Luxottica Group. “The Memory Metal styles add another dimension of durability and comfort with a special metal alloy that is corrosion-free, flexible, resilient and lightweight. the collection is cool and durable, and also remains true to Ray-Ban’s classic heritage.”

-Article from 2020 Magazine reprinted with permission from Jobson Publishing

 

   

Transitions^® SOLFX^™ Sunwear

Whether it’s to elevate the performance of your game, express your personal style, or simply to provide enhanced vision in difficult lighting situations, Transitions® SOLFX™ sun lenses are designed to help you look great, see better and perform your best. Using advanced photochromic technology from Transitions Optical, Transitions SOLFX sun lenses self-adjust, enhancing visual performance by automatically changing and optimizing their degree of darkness or color with the sun.
While traditional sunglasses are fixed tint and have only one level of darkness, Transitions SOLFX sun lenses are dynamic, enhancing your visual performance while eliminating the need to put on and take off sunglasses as lighting conditions change.  Transitions SOLFX sun lenses are available in a number of distinctive colors and with performance characteristics optimized for specific needs. They can also be paired with leading frame brands and styles so you can create your own look.

If you wear prescription eyewear, Transitions SOLFX sun lenses are the perfect complement to your everyday Transitions lenses.

Where To Get Them

We work with a number of partners and brands to offer both prescription and non-prescription Transitions SOLFX sunwear options allowing you to find the right sun lens solution for your needs and lifestyle.

Talk to your eyecare professional or go to TransitionsSOLFX website to see for yourself, view our interactive demonstration, and get updates on the latest Transitions SOLFX sunwear products.

Activated by Transitions®
 
Because Transitions sun lenses use Transitions photochromic technology to “activate” or darken they were previously called Activated by Transitions®.  While they still use the advanced photochromic technology from Transitions to provide the right level of darkness, all Transitions sun lenses, including those previously called Activated by Transitions, will now be branded as Transitions SOLFX.

• Eyewear Insurance and Benefits Plans, a Summary
• Eyeglasses.com Eyewear Benefit Plan
• VSP vision insurance plan
• EyeMed vision insurance plan
• Davis Vision plan
• Block vision insurance plan
• Cole vision insurance plan
• ECPA vision insurance plan
• Flex spending

Eyeglasses.com is accepted by all major eyewear plans including Davis Vision as an out-of-network provider. The eyewear benefits you receive after buying eyeglasses online at Eyeglasses.com are determined by the out-of-network benefits package offered by your plan. Before you make a decision of where to buy the best eyewear for your needs and budget, we urge you to compare your out-of-network provider benefit options to your in-network provider benefit options. We have outlined below a summary of Davis Vision benefits package (your plan may be different, check with your plan administrator).

Davis Vision Out-of-Network Benefits

Many of Davis Vision's plans offer out-of-network in lieu of in-network vision benefit plans. Out-of-network benefits means that you can buy eyeglasses from any eyewear store (like Eyeglasses.com), and submit a claim to Davis Vision for reimbursement subject to your out-of-network reimbursement schedule, if applicable. Eyeglasses.com does not accept eyewear insurance for payment; you must submit your receipt to your insurance company or Davis Vision directly for reimbursement.